Sharon Wauchob was born in 1971 in Newtownstewart in County Tyrone, Ireland. She moved to London and studied at Central St. Martins Fashion College, graduating in 1995.

Japanese designer Koji Tatsuno saw her graduation show and invited her to work with him in Paris, which she did. After that she worked briefly for the house of Louis Vuitton.

In 1998, Sharon decided to launch her own label under her won name specializing in “alternative” fashion. She set up her studio in Paris. She shows her collections twice yearly during the Paris Fashion Week.

In addition to her own creations, she also works with other companies. In August 2003 she landed a contract with the 70 year old house of Bruno Magli to design shoes, handbags, belts and accessories.

She also works with companies in Northern Ireland to develop original fabrics and designs.

The Look

Known for her innovative looks and masterful execution, Sharon Wauchob has a loyal following among the fashion flock looking for something different. Her clothes have risen to cult status.


2001 Seve (W)

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