Ronja Furrer is our May 2019 Model of the Month.
Her route to fame is bespoke. Born in Solothurn, the Swiss beauty never consciously thought about becoming a model but made her foray into the scene at the age of 14, when she took part in the Elite Model Look Switzerland and finished second. Later, at the international finals in Morocco she finished in the top 15.
It doesn’t end there. She soon moved to Paris and landed several shoots. Securing a campaign for a major fashion house is perhaps the holy grail for any model. Ronja launched her career with just that, becoming the face of a worldwide Ralph Lauren campaign in 2012. Since then she has worked with almost all major fashion names and it’s been a whirlwind of catwalks and editorials for top fashion magazines.
Today, Ronja is navigating a career path that finds her commuting between New York, Paris, London and Switzerland as her global presence has been growing. 2018 was a very successful year for the top model and so it goes on. In some ways, one gets the distinct impression that Ronja's meteoric rise to Fashions upper echeleons seems fated. Beautiful inside and out, her photogenicity is unquestionable and the aura of mystery and melancholy that she transmits is enchanting.
But there’s something else about her that makes her almost magically irresistible: her innate runway confidence that inspires designers and audiences during the Fashion Weeks is endearing aplomb. For what it’s worth, Ronja is a model who knows her own worth and it almost seems impossible enough for her not to stand out.
Below, she talks to FMD on everything from her unfiltered views on modelling to favorite pieces in her wardrobe and what she’s looking forward to. Read on to learn what the top model had to say, and later check out her profile on FMD
How did you get to be where you are? How did your modeling career start?
My Grandfather signed me up at the Elite Model Contest, of course I had no Idea. Building up, was the usual way by going first to Paris, starting with Castings etc. At 14 & coming from the Countryside in Switzerland it was a huge step for me & my family.
Did you always want to be a model? Who or what inspired/motivated you to become a model?
I had not even thought about it. This was not something I knew or grew up with, so my answer is definitely no.
What was your first big break in the industry?
My first campaign was for Ralph Lauren & then later on my Show Season FW14, as it really was amazing with the amount of shows I have done & has definitely changed my career.
Is the fashion world what you expected it to be?
Honestly, I had no expectations.
What do you think are the main challenges in modeling today?
Social Media has changed the Business completely.
What is your favorite or most exciting aspect about being a model? What do you like least?
Getting to meet some very creative, inspiring People on different Locations is a big PLUS. The Traveling Part is definitely the difficult one for me, as on most of the Jobs you do not get to see & explore the Country & their Locals, which is too bad.
What do you believe is the key to success for a model? What qualities does one need to succeed?
To be professional & treat everyone the same on the set, to stay true to yourself Committing & work hard, but Success in this business can never be promised by anyone, as it changes so much in nearly every season.
What would you say has been the highlight of your career so far?
Definitely my strong Show Season, but mostly to be able to work successfully after 12 years in the business.
What was one of your favorite past projects?
A Project I have done called New Face by Ronja Furrer. This is where I started to scout for New Talents in Switzerland. A very important Project to me, as I wanted to give the young Girls a first Look into the Business.
What is your dream shoot?
I love Shooting with Horses, as this is my absolute Passion.
Do you feel like the body positivity movement has been commercialized?
Definitely not there yet where it should be.
How do you deal with all the traveling required to be a model? How do you cure jet-lag?
It’s a very difficult part, there is not really a magic trick, in the end you just have to go through it, but I would say to do some sport after Landing in a different Time zone sometimes helps to stay awake & get some fresh energy.
How would you describe yourself as model in three words?
Hardworking, Professional, Positive
How do you stay in shape?
With a lot of sports., from Boxing, to Yoga, Running, Horseback Riding, but of course the right Nutrition is super important as well. But once again, if you are a Model or not, each Woman has to deal with this in their own way & time & what is right for them.
What’s the 1 outfit that makes you feel sexy and confident?
I love just a good pair of Jeans & T Shirt & my Acne Jacket. That’s perfect for me any time of the Day.
What things in your wardrobe would you never throw away?
Definitely my Acne Jacket.
What is your favorite snack?
Do you ever get shy in front of the camera?
Yes of course, that natural as it always depends who is on the Set, the Situation etc.
When you're not busy modeling, what are some of your favorite things to do?
Just be in the Nature, enjoy real life Moments with my Family & Friends….& sometimes a good Party does not hurt as well.
How would you describe your use of social media?
'Could be more' if you ask my agents...haha
Thank you, Ronja, for this inspiring interview!
note: all answers are original and unaltered - Interview & Intro by: Clinton Gonsalvez - Special Thanks to Patricia Yurtsever @ Model Management (Hamburg, Germany).