Ana Šekularac was born in Putney, South-West London in 1974 but spent her childhood in different cities: London, Stockholm, Milan and Belgrade. She speaks fluent English, Italian and Serbian.

In 1993, Ana entered the MTV/ Ford Supermodel of the World Competition where she made the finals and was discovered by Iris Minner who immediately signed Ana with the famous model agency Eye for I in Milan where she worked for the likes of Gianfranco Ferre and Miu Miu.

Ana Šekularac then went to study for her degree in Business Administration & Marketing in 1999 at South Bank University, London. After completing her degree, Ana returned to Milan to do a Masters degree in Fashion Styling at the prestigious Instituto Marangoni and was chosen to style the Young Generation fashion shows on schedule Milan Fashion Week. In Milan, Ana was first assistant to the editor of Cosmopolitan Magazine before returning to London to work at the fashion desk of The Daily Telegraph and to finish her studies in Fashion Illustration and Womenswear Pattern Cutting at the London College of Fashion. Since the foundation of the Ana Sekularac atelier and the launch of the Ana Sekularac signature label during London Fashion Week, the designer has gone from strength to strength.

In the UK, Harrods has secured exclusivity for the Ana Sekularac Autumn Winter 2009 and Spring Summer 2010 collection, which are available at THE DESIGNER STUDIO where they have been extremely well received by ist international fashion - savvy customers.

The Look

Destined for strong and intelligent women, her collection is renowned for superb tailoring and detailing, ideal silhouettes, that enhance and flatter a women’s silhouette and the wonderful movement displayed in her exquisite day-and luxurious eveningwear. Her design sensibility and the combination of individuality, modern elegance and traditional craftsmanship makes her label a preferred choice for both the fashion conscious and the seekers of timeless style.

Who Wears It

Anna Friel, Rhianna, Sophie Ellis—Bexter, Tolula Adeyemi, Shingai - The Noisettes, Victoria Beckham, Cheryl Cole, Fergie - The Black Eyed Peas, Pink, Elle MacPherson, Camilla Rutherford, Margo Stilley

Official Social Media

Ready for the next big name?
A central authority for the fashion and luxury industry. Since 1998.