United Kingdom
7 Guildford Industrial Estate
Guilford, SGU2 8YT


founded by

Annoushka Ducas & John Ayton

belongs to

Annoushka Ducas & John Ayton


Links of London was founded in 1990 by Annoushka Ducas and her husband, John Ayton. The company resulted from a simple request for a pair of fish cufflinks - bizarre but true. Annoushkas mother commissioned her to design and manufacture a pair of sterling silver cufflinks, as a gift for her loyal restaurant clients.

Harvey Nichols, the exclusive London fashion store, loved the design and ordered a whole collection. Links of London was born and today we have grown internationally with stores in the UK, Hong Kong, USA and Canada.

They offer an eclectic mix of men’s and women’s jewellery in sterling silver and 18 carat gold, with an enviable collection of charms and charm bracelets. They also offer a desirable mix of leather and silver items, for the home or the workplace, or for the perfect gift.

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