Pino Lancetti founded his fashion label in 1961 in Rome.
After more than thirty years of success in high fashion Lancetti launched during the past year a program of complete revision of his strategy and operating structure, with an eye on more flexibility and competitiveness in the marketplace.
The first step was the complete reorganizzation of management with a more international thrust, followed by the entry of new elements in the planning office and the revision of the offices in Rome in Piazza di Spagna where all the activities of the company are now concentrated.
More than twenty licensing agreements have been concluded, and looking toward the future with a desire to modernise the Lancetti image several new labels have been created: "Miss Francesca" and "Lancetti & Company." A line of knitwear in cashmere for men and women was launched as well as the Lancetti dresses for brides. Lancetti has also turned his creative talents to creating mens shirts and ties, stockings, scarves, umbrellas, and promotional gifts for businesses. In 2000 he presented a final collection, elegant as ever, before selling his name and company to a Tuscan industrialist, Ugo Paci, who briefly, between 2003 and 2005, brought in the brilliant baby Brazilian Icarius de Menezes as creative director. His prints were almost up to the master's standard, although the master was by then painting quietly in retirement till his dead in March 2007.