It is the passion of one woman, Gabrielle Viannay, which is behind the love story between Lejaby and women.
In the 1930s, in the back room of a cinema in Bellegarde, near Lyon, owned by her sister and brother-in-law, Gabrielle began making the first of the legendary bras.
They were so successful that they were soon nicknamed “bras a la Gaby”. The name Lejaby is a natural extension of this nickname.
After her death in 1954, the brand developed into basques, petticoats, then became experts in corsetry. In 1999 Lejaby Lingerie created briefs that were invisible - which have become part of the basic collection.
In 2009 Lejaby brings in the fabulous by turning to the future with the “Lejaby Gloss” range that highlights invisibility. It is as if light is captured by the fabric; the seams dissapear and the items are amazingly comfortable to wear. Lejaby now combines invisibilty and feminity and reaches perfection.
Today it is one of Europe's leading lingerie brands, Lejaby takes pride in manufacturing stylish and sophisticated lingerie. Lejaby's experience ensures that their lingerie is feminine and contemporary while still maintaining a perfect fitting bra and brief.
Lejaby believe that lingerie should complement a women's confidence as well as reflect her personal style. Each range is created and designed with intricate attention to detail ensuring that both function and style are incorporated, the brand also loves to use colour which is reflected in the wide range of colourful styles.
They believe that it should be a pleasure to wear lingerie. Each collection offers contemporary women the chance to express their personalities and individual style through unique and innovative ranges.
Lejaby can be perceived as a younger brand but also incorporates classic styles for all ages.