Movado Group entered into a licensing agreement with the French sportswear brand Lacoste in 2006 to design, manufacture and distribute Lacoste watches. The first collection premiered in 2007.
Renowned for quality, style and innovation, Lacoste has an unrivaled heritage in the sports fashion market. Featuring quality materials, Lacoste Watches for men and women are crafted of solid stainless steel with precise quartz or automatic movements and scratch-resistant mineral crystals. They are water resistant and come backed by the manufacturer's two-year limited warranty. Marketed throughout the US, Europe and Asia, Lacoste Watches retail from $125 to $355 US (€95 to €245).