The Eres saga started in France in 1968, Irene Leroux founded the brand and all the swimwear iconic shapes that are still the brandï¿½s best seller. Irene Leroux sold her brand to Chanel in 1997. In 1998 the Chanel group decided to add lingerie to Eres. since 2007.since then Eres is considered to be the Rolls Royce of the swimwear.
The shop will be the Chanel-owned brandï¿½s 12th unit worldwide. In addition to six boutiques in France and four freestanding doors in the U.S., the company sells its luxury products in around 500 outlets internationally.