founded by Christian Dior
belongs to Dior
about In 1998 Dior Joaillerie was introduced. Victoire de Castellane was appointed as Artistic Director.
In 2003 the first wath ï¿½La D de Diorï¿½ designd by Victoire de Castellane was launched. Launch of 'Chiffre Rouge' in 2004, the first watch from the Men's universe. Chiffre Rouge combines the formal vocabulary of Dior Homme and its values of excellence through a collection of exclusively automatic movements.
The look: Christian Dior used to call it his couture jewellery. Those words say it all: exceptional, wonderful, whimsical, luxurious, the greatest classicism combined with the greatest extravagance. The diversity of materials, the random shapes of stones, the outrageous sizes (small and large), an incredible palette of colors, unexpected and poetic combinations: it would be impossible to convey the extraordinary fertility of Dior jewellery.
One collection after another, his mad, light and mischievous dreams defy the laws of traditional expertise to the delight of his workshops. They have reinvented the art of adorning oneself in fresh and modern ways that women will never be tired of discovering. As if each time was just like the first.