32 Rue Etienne Marcel
75002 Paris
+33 1 42 33 50 01 ; Fax: +33 1 42 33 60 01


founded by

Gregory & David Pariente

belongs to

Gregory & David Pariente


American Retro is the fashion project of two French brothers bitten by the fashion bug. The sons of the founder of Naf Naf, Greg and David Pariente launched their textile company in 2002 in the United States. The collections radiant energy, colourful pallet, and young spirit would prove itself as an influential new label in the industry.

Back in France, the brothers quickly register their brand for the �Who�s Next� expo � a bi-annuel fashion event, showcasing the up-and-coming brands and designers in the industry. The Pariente brothers� new label generates a lot of interest: in the weeks following the expo, they had already sold more than 8000 pairs of their stonewash utility trousers.

Their recent notoriety came from Elle magazines February 2005 issue, which proclaims the founders of the brand as �prodigy children of fashion.�

American Retro�s motivation is to uncover and invent new ways to enhance personal style. The design office, directed by Laure Pariente, has grown season after season and has successfully defined the identity of American Retro.

American Retro gradually raise their profile to the ranks of luxury Ready-to-Wear, a move which helps to promote the label on an international scale, and today, the French brand accounts for 500 different points of sale around the world and has moved to the designer department of major stores like; Le Bon March�, Galeries Lafayette Hausmann, and Kitson, a favorite among those in L.A�..

American Retro wants to stay in a position between creativity and accessibility. The brand continues push forward internationally and has even developed the line for children and accessories.

The Look

The design team focuses their work on finding essential ingredients to personalize the collection with the sentiments of �hand made work� and fabric quality. Intricate embroidery, crochet knits, retro inspired prints, and specialty cashmeres have become recurring characteristics of the brand.

Who Wears It

Daisy Lowe, Alexa Chung, Juliette Lewis, Lilly Allen,

Official Social Media

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