Louis Vuitton releases \'Game On\' a contemplative and playful 2021 Cruise Collection

French fashion house Louis Vuitton has released its 2021 Cruise Collection.

Entitled 'Game On', the collection is a exploratory inner journey and rediscovery of self infused with playful freedom and games. According to Artistic Director of Women's Collections Nicolas Ghesquiere, confinement and the inability to travel during the lockdown allowed him to take time to explore his own territory of style-driven emotions, memorable colors, enthralling cuts and curated wardrobe expertise. 'I looked somewhere that has been calling out to me for a long time, somewhere I hadn't taken the time to go back to. To uncover one inspiration after another. This is an exploration of my creative identity,' he explained.

Comprising of some of the house's most iconic pieces such as hand bags, ready-to-wear, shoes and accessories, the collection puts a spin on the iconic Louis Vuitton Monogram canvas by playing with the suits in a deck of cards. The Monogram has been reinterpreted on a black or white background with clubs, spades, diamonds and hearts in contrasting colours of bright blue and poppy red while a tiny heart replaces the House's signature blossom.

Pieces from the collection comprises of bags such as the Dauphine, Capucines, Vanity PM and Petite Malle in black and white, the Square bag in white leather with a golden chain, Speedy bag, Keepall and Neverfull. There is also an Asymmetric One-piece Swimsuit, a Graphic Bicolor Shoulder Cape, a Pocket Lambskin Bomber Jacket and Macro Monogram Flower Statement Short Jumpsuit. The standout piece is the Monogram Heart bag, the brand's first ever heart-shaped bag.

The campaign images feature French actor and Bond girl Lea Seydoux who embodies the aesthetic of the collection and dives into a fantasy world of hearts, spades, diamonds or clubs. Bag prices range from 2,170 USD for a Neverfull MM to 5,650 USD for a Petite Malle.

The Louis Vuitton 'Game On' collection is available now in selected Louis Vuitton stores worldwide. Meanwhile check out the colorful campaign here

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