Danish cult brand Ganni has launched its first loungewear line made entirely of recycled fabric.
Titled 'Ganni Software' the collection which arrives just in time for the cold-weather season comprises of 11 off-duty pieces of ultra-soft track pants, sweatpants, crewnecks, and hoodies in multiple colourways: black, grey and off-white.
Prices vary between 85USD for t-shirts 165 USD for sweatpants and 185 USD for hoodies. Produced in Greece, all of the pieces are made using a certified recycled yarn by EcoLife a blend of 50% Post-consumer Recycled Polyester and 50% Pre-Consumer Recycled Cotton.
'I'm so excited to launch GANNI Software. We wanted to create something off-duty that felt fun and effortless, but above all responsible. We ended up with a soft and super responsible line. It's been a real learning curve, with lots of challenges along the way, but we're super proud to have worked with fabrics made of recycled materials - a mix of pre and post consumer cotton and polyester. We're also really proud to have reached 75% traceability in stages 1-3 of the supply chain across the collection - but our goal is to reach 100% traceability in the future,'
said Ganni Creative Director, Ditte Reffstrup.
The 'Ganni Software' collection is available now to purchase in-stores and on ganni.com. Meanwhile check out the collection's campaign here
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