Salvatore Ferragamo appoints Maximilian Davis as new Creative Director

Italian luxury goods Salvatore Ferragamo has appointed Maximilian Davis as its new artistic director effective March 16,

The 26-year-old succeeds American footwear designer Paul Andrew who left the brand in April 2021. Born in Manchester, Davis graduated from London College of Fashion, and founded his eponymous brand in 2020 that attracted immediate international recognition. Earlier this month, he had dropped out of the LVMH Prize semifinals

'I am delighted to welcome Maximilian at the House of Ferragamo. The clarity of his vision together with the level of execution and his powerful aesthetic make him one of the most brilliant talents of his generation. His work is defined by elegance, refined sensuality, and constant commitment to quality. Through his lens of contemporary sensibility, he will write a new, exciting chapter for this house built on a heritage of creativity, craftsmanship, sophistication, and outstanding human values,' Marco Gobbetti, Chief Executive Officer said in a press release.

'I am deeply honored to be joining Ferragamo, and grateful for the opportunity to build on the rich and profound heritage of the house. Ferragamo represents a dedication to timeless elegance and sophistication that I find incredibly inspiring. I'm looking forward to articulating my vision, elevated by the codes of Italian craftsmanship, quality and innovation,' Maximilian Davis added.

In his new role, Davis will work alongside CEO Marco Gobbetti. His first collection for Salvatore Ferragamo will debut during the brands' runway show in Milan next season.

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