JLo Beauty Expands into Lip Category With New Lip Mask

Jennifer Lopez's namesake makeup and skincare brand 'JLo Beauty ' is expanding announces into the lip category with the launch of a New Lip Mask.

Titled Beso Balm Ultra-Hydrating Lip Mask, it is an ultra-hydrating anytime mask that delivers a smoother, plumper look for kissable lips with a glossy finish. An AM gloss that doubles as a PM lip mask with a sweet flan de vainilla scent.

'Every woman needs those few essentials you can grab in your purse at a moment's notice, throw them on and you just feel more confident. Since we've created great skincare and body care routines with the JLo Beauty collection, I still felt like I was missing a high-performance lip product. As a result, we created Beso Balm, which can be used as a balm during the day or as an overnight mask. It's going to give you that plump, pillowy bounce back to your lips and has an amazing flan de vainilla scent,' Lopez said in a press release.

Lopez launched JLo Beauty in January 2021 with a lineup of eight products ranging across serums, moisturizers, cleansers aimed at career women and moms between 30 and 50. The company expanded to include Lifestyle in 2022 which was followed by a foray into the Body Care category with JLo Body that same year.

Priced at (19 USD - 8mL), the JLo Beauty Beso Balm Ultra-Hydrating Lip Mask is available now at JLoBeauty.com, Sephora.com, Macys.com, and Amazon.com.

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