Mirko Ghignone was born in the 60s in Genoa, Italy. After a regular course of study, he entered the family business, Liapull S.r.l., which was one of Italy’s leading cashmere firms. His role at the family business was as a creative director, he deals with the style and strategic positioning of the collections. He has developed the Avant Toi brand in 1994, a fine cashmere-edge, all played on colors.

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