Lorella Signorino is an Italian fashion designer behind the two brands Love Sex Money and Love is Love.

She graduated in economics and founded her own label Lorel Miss, a small knitwear workshop composed of 4 people, in 1986. She produced knitwear for brands like Gap and Victoria’s Secreat.

In 1994 Lorella Signorino decided to create her own line Love Sex Money, because she felt she wanted to give more character and structure to her products.

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