Laetitia Hecht was born in Paris in 1968, the daughter of a master upholsterer, who very early on introduced her to artistry, and encouraged her interest in all things refined, precious and rare.

At the age of 16, Laetitia decided to become a fashion designer, after having first considered a career in architecture and design. While she was still in school, Laetitia worked as an apprentice and Haute Couture sales assistant at Jean Louis Scherrer.

The young designer made her debut in fashion at age 20 when she became assistant to Lolita Lempicka and then to Sophie Sitbon. In 1995, with her husband Philippe, she founded her own label , which enjoyed substantial commercial success.

In December 2001, the managing director of Guy Laroche, Jean-Jacques Wegnez, offered Laetitia a 5 year contract as Artistic Director for the brand's women's range.

On March 15, 2002, she showed her first collection for Guy Laroche at the Petit Palais in Paris. On July 13, 2002, she was awarded a Kored, the Italian fashion Oscar, at Agrigento during a ceremony broadcast on Rai Uno.

Known for her innovative and imaginative designs, Laetita Hecht turned Guy Laroche around.

The 45-year old fashion house, which has been out in the cold stylistically ever since designer Alber Elbaz quit in 1998 found its life in young Hecht.

In between Elbaz and Hecht, 3 designers was at the helm of Guy Laroche. All of them stayed less than a year.

But not Hecht, who looks like a perfect match for Guy Laroche.

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