Iulia Dobrin is the heart, the soul and the mind of the I.D. Sarrieri company. As a student, she was dreaming of creating a famous luxury lingerie brand, as she has always been very passionate and tuned into stylish and fine fashion lingerie. When she was 25, she bought a 55 year old lingerie factory in Bucharest, and from the moment on, she began to write her own history.

Having a strong belief in the today’s lingerie meaning as the ultimate sophistication of a woman’s style, and also being a fashion icon herself, from the very begining of her carreer in lingerie business, Iulia Dobrin has a goal of creating luxurious and highly fashionable lingerie designs that immediately gained international fame.

Who Wears It

Nicole Kidman, Julianne Moore, Britney Spears, Cameron Diaz, Charlize Theron, Halle Berry, Cindy Crawford,

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