The two met in New York City in 1999 while attending Parson's School of Design where they bonded over shared influences and style. After graduating, they designed for established labels. Alexa spent several years at Helmut Lang. In 2005, the two reunited to work for Karl Lagerfeld. In September 2006 Alexa and Flora built their women’s ready-to-wear line, “Ohne Titel” - German for "untitled", with an emphasis on crafty techniques (macramé, crochet) and sporty, futuristic-looking silhouettes. Suits are a staple, with both masculine (slouchy, boyfriend trousers) and feminine (fitted, body-conscious blazers) influences.

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