Born in France, Bryce Aime came to London in 1998 and cultivated his talent at Central St Martins where he graduated with a BA Honours in 2005.

Designer Aime launched his eponymous label the following year, presenting a highly successful debut collection for Spring/Summer 2007.

The Look

Aime’s central inspiration is taken from the arts, architecture and philosophy. His designs reflect an intriguing mix of form, function and finish, providing an ongoing foundation for each collection. His clothes are created for the woman who recognizes the understated appeal of luxurious fabrics, elegant cut and precise finish to create a distinct yet quiet drama within her wardrobe.

Who Wears It

Paris Hilton, Nicki Hilton, Lady Lloyd,

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