Matthew Murphy & Kirk Beattie are of East and South East London respective. Murphy studied at Broadstairs and has previously worked at Victor Victoria. Beattie worked with the label Uth.
The duo first crossed paths in the early nineties with Matthew as a menswear buyer for a contemporary fashion store and Kirk as the proprietor of his own boutique. They quickly became friends and shared a common interest in the fashion and music scene – with views they felt were quite different to their peers. In 2001 Matthew met José Neves – an independent brand owner who was keen to launch a London-based footwear label, and the brand was born.