Women’s wear designer Alex Vidal trained in Design and Pattern at the Guerrero School in Barcelona. Shortly afterwards, he went to Paris to work with Leo Marciano, and subsequently to Milan as designer for Blumarine and part of Valentino’s design team. His next move was the creation of his own company in Valencia in 1980, which resulted from his association with the Cadena textiles group, for whom he worked as a designer.
In 1982, he opened the first Alex Vidal boutique in Calle Sorní in Valencia, which was followed by two more in 1992 and 1998. In 1983, the designer presented the first collection bearing his own name, in the sophisticated, sexy, urban style which has characterised his collections ever since. From that point onwards, the designer focused on his own collections and attended international trade fairs in Madrid, Portugal and Paris.
Alex Vidal has used his creative talents in diverse areas. He designed the Iberia and Aviaco uniforms presented in 1982 and kitted out the staff at the Feria de Valencia convention centre. He has taken part in exhibitions like Films in fashion with designs inspired by the film Models, and was represented at the 3rd Valencia Bienal by his work Agua sin ti no soy/Water without you I’m not. He also created the costumes for the play La esposa constante.
Vidal has received several awards in the course of his career, including the Intercoiffure Gold Star and the Nova 2005 Prize for Fashion and Accessories. He has been a driving force in Valencian fashion and works closely with the Fashion Circle and the Pret-a-Porter Association of the region of Valencia, of which he is vice president and a founding member. He is a regular contributor to Valencia’s El Carmen Catwalk.
In 2004, he opened his Integral Fashion Building in the centre of Valencia. The premises, which cover an area of 1,200 square metres, are the head offices of his business group and received the award for Best Commercial Image from the City Council of Valencia the same year.