Zidi, a clothing brand launched in January 2007, came on the market with a unique identitiy, combining the Brazilian women’s sensuality, broadly known around the world, and the distinction of twenty-first-century women: feminine, independent and cosmopolitan.
Zidi is the abbreviation of Zgouridi, the last name of Fernanda, designer of the brand. Her work is the work of an artist. The raw material for her creations is life itself, with all its beauty and complexity.
Behind the brand, which was born with well-defined style and position, are two partners with complementing profiles. Fernanda Zgouridi lived in Paris, where she received a master’s degree cum laude from the prestigious Institut Francais de La Mode, the IFM, presided by Pierre Bergé, founder of Yves Saint Laurent.
Zidi’s style can be defined as „glamour-cool. “ Its timeless pieces enclose a detailed modeling work. All have exclusive patchwork linings, carefully elaborated, and are never repeated. Even though the pieces of clothing may have the same shape and color, their insides conceal an exclusive detail that is known only the women who wear them.