Roberto and Raquel Davidowicz
UMA: word with diverse meanings that can refer to quantity, unity, and placement of series of things, depending on its history or on the moment they happen. About the word UMA, a special value to unity and singularity can be attributed. It is in the context that the feminine and masculine brands of the couple Roberto and Raquel Davidowicz presents itself to the fashion world: unique and singular.
Created by the couple Raquel and Roberto Davidowicz, UMA comes as a project of two people who have a tradition of more than 50 years on the market. The industrial structure of the brand is inside the Detex Company, founded in 1963, responsible for brands like Deblu and Lucienne Phillip.
The proposal is to create clothes for everyone who is searching for a special product and is able to recognize the singularity of each piece. Men and women who wear UMA are self confident and interesting because they are involved in a certain mystery, without losing their own authenticity. Besides that, the brand follows a concept that values the comfort, versatility, and practicality through the usage of fabrics of high quality and durability, from the natural to the technological fabric. Another UMAï¿½s important characteristic is the development of timeless collections, where not only the antique pieces but also the new ones can be easily coordinated in a perfect harmony.
UMAï¿½s contemporaneous style is well portrayed in its own stores: Sï¿½o Paulo (Shopping Higienï¿½polis, MorumbiShopping and Vila Madalena), Brasï¿½lia (Brasï¿½lia Shopping) and Bï¿½zios, Rio de Janeiro.
It appears as an independent, timeless and dynamic style which values differentiation, personality and comfort. With exclusive pieces that vary and mix the tailor made sophistication with the sportswear dispossession, UMA is a brand in constant evolution.
Created by the fashion designer Raquel Blay Davidowicz, UMAï¿½s clothes are identified by an urban, active, intelligent and charming personality, but that also brings an uncommitted sensuality, refined and delicate, which suggests a cool & chic look. With proper modellings and sizes, the pieces always have a differential that shows itself since the unexpected shapes up to the details. Examples of that are UMAï¿½s trousers which are famous for the impeccable modellings.