In late 2006 designer Yeojin Bae unveiled her sel-titled label. It instantly garnered orders from prestigious international stores including Barneys in New York, Liberty and Matches in London and Sauce in Dubai. Myer soon followed with Head of Womens Wear Apparel, Mark Bingemann writing an order on the spot upon viewing the collection.
Yeojin Bae has opened her first boutique above Chapel Street, Prahran on Wednesday 12 March 2008.
Yeojin Bae creates clothes with a distinctive mix of sophisticated wearability yet still effortlessly cool. The collection is edited down to become a seasonal capsule wardrobe highlighting the designers’ love of refined tailoring with meticulously detailed dresses.