Under Valdemar Iodice's creative management, the Iodice label has started it's activities in the garment industry, going then to jeans wear and defining it's style through a line called collection.
The first fashion show took place at Studio Cinematografico "Adrenalina" in Sao Paulo. The show was the beginning of a successful trajectory, which has been present in the greatest fashion event in the country : The Sao Paulo Fashion Week since it's first edition.
Iodice's first store was opened at Iguatemi Mall in 1998, elegantly blending design and fashion. The renovation of this store was innovative, presenting new concept of the product line devision in a way that translates a desire for beauty.
Iodice also has a show room in Los Angeles and also in New York. His label is also present in important boutiqes in America, Europe and the Middle East.
Limited editions, distributed through stores in Brazil and other countries.
In Sao Paulo, V.I. ma be found in the brand Flagship at Cidade Jardim Shopping Mall and at 940 Oscar Freire Street.
Design and sofistication. Noble and exclusive raw materials.
A fascination by women's femininity added to sophistication and craftmanship gives way to softer shapes, which define the essence of Valdemar Iodice's Fashion : the silhouette.