Stella launched her new house with the Spring 2002 collection, presenting clothes emblazoned with rhyming Cockney slang, that had the punchy tang of a hit from the word go. Following the collection, Stella McCartney announced the launch of a perfume in 2003.
She got her label off to a snappy start in front of Domenico de Sole, the boss of the Gucci group, and McCartney's partner.
Her brand new 4000 sq ft store in Manhattan opened in September 2002, housing her ready-to-wear, shoe and accessories collections. It has an inlaid pool running the length of the store and walls of hand-painted fabric.
The financial results for Stella's new company for the first year of operation, were not very good. It suffered losses of 2.7 million pounds. However GUCCI, who own her label, have absolute faith in her and said that they have high hopes for her future.
In late November, Stella's owners GUCCI appointed a new CEO for Stella McCartney. He is Marco Bizzari (born 1962) a well-experienced financial and managerial man. He is expected to push the profits up even higher.
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