33 Rue Francois 1er
75008 Paris
Tel.: 01 53 57 22 00 ; Fax.: 47 20 16 46


founded by

Marcel Rochas

belongs to

Procter & Gamble


Rochas is a fashion, beauty, and perfume house founded in 1925 by Marcel Rochas, the first designer of 2/3-length coats and skirts with pockets. It is currently owned by Procter & Gamble.

The company found recent recognition for its fashion design when it chose Olivier Theyskens as its creative director in 2002. Theyskens, within his first few months, created an "entirely new silhouette for the house" that was French-influenced and elegant

In July 2006, Procter & Gamble announced the discontinuation of Rochas' fashion division, shocking many in the fashion industry. One "longtime designer," commenting anonymously in the New York Times, said of the closure, "That sort of perfect, made-to-measure business can't exist today, which is really too bad. Everything is about business now, and fashion shouldn't have to follow normal economic models—that's not the point. What happened to investing in beauty?"

In July 2008, ROCHAS appointed Marco Zanini as Creative Director, responsible for the ROCHAS women’s collections. He started with the Fall - Winter 2009/2010 season, presented in Paris in March 2009.

The Look

A real wardrobe for real women: simple, understated and elegant.

Who Wears It

Nicole Kidman, Jennifer Aniston, Kirsten Dunst, Kate Bosworth, Jennifer Lopez, Rachel Weisz, and Sarah Jessica Parker


1943 Femme Rochas (W)
1948 Moustache (M)
1960 Madame Rochas (W)
1969 Monsieur Rochas (M)
1970 Eau de Rochas (W)
1978 Mystere (W)
1980 Macassar (M)
1984 Lumiere (W)
1984 Lumiere Original (W)
1987 Byzance (W)
1989 Madame Rochas (W)
1991 Globe (M)
1993 Eau de Rochas Homme (M)
1994 Tocade (W)
1995 Byzantine (W)
1996 Fleur d’Eau (W)
1997 Tocadilly (W)
1998 Alchimie (W)
1999 Rochas Men (M)
2001 Aquaman (M)
2002 Aquawoman (W)
2002 Absolu (W)
2003 Lui Rochas (M)
2004 Absolu Intense Simply Red (W)
2004 Poup’ee (W)
2006 Reflets d’Eau de Rochas (W)
2006 Reflets d’Eau de Rochas Pour Homme (M)
2007 Desir Pour Femme (W)
2007 Desir Pour Homme (M)
2008 Rochas Soleil (W)
2009 Eau Sensuelle (W)
2010 Eau de Rochas Fraiche (W)

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