Procter & Gamble
Rochas is a fashion, beauty, and perfume house founded in 1925 by Marcel Rochas, the first designer of 2/3-length coats and skirts with pockets. It is currently owned by Procter & Gamble.
The company found recent recognition for its fashion design when it chose Olivier Theyskens as its creative director in 2002. Theyskens, within his first few months, created an "entirely new silhouette for the house" that was French-influenced and elegant
In July 2006, Procter & Gamble announced the discontinuation of Rochas' fashion division, shocking many in the fashion industry. One "longtime designer," commenting anonymously in the New York Times, said of the closure, "That sort of perfect, made-to-measure business can't exist today, which is really too bad. Everything is about business now, and fashion shouldn't have to follow normal economic models—that's not the point. What happened to investing in beauty?"
In July 2008, ROCHAS appointed Marco Zanini as Creative Director, responsible for the ROCHAS women’s collections. He started with the Fall - Winter 2009/2010 season, presented in Paris in March 2009.
A real wardrobe for real women: simple, understated and elegant.
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