New York
650 Madison Avenue
New York, NY 10022
+1 212 318 7000 Fax +1 212 318 7180


founded by

Ralph Lauren

belongs to

Polo is a public company. The board of directors includes Terry Semel, CEO of Yahoo, and Joyce Brown, president of F.I.T.


In 2002 inspired by the tradition of Polo, the new Blue Label collection redefines Ralph Lauren classics with a fresh style and a modern, sexy fit. The new collection is sold exclusively at Polo Ralph Lauren stores and on

The Look

Classic and authentic with a sexy, youthful spirit, Blue Label embodies the Ralph Lauren sensibility through classic looks with a fresh modern twist. Wether a reflection of Ivy League-inspired style or a feminine version of the American West, Blue Label presents styles that are eclectic, timeless and unmistakably Ralph Lauren. Mixed together in unexpected ways, these updated Polo classics have an exciting edge and youthful spirit.

Who Wears It

Emmy Dumps, Blake Livey, Mariah Carey, Gwyneth Paltrow,


1978 Lauren (W)
1978 Polo (M)
1978 Tuxedo (W)
1979 Chaps (for men)
1980 Chaps Musk (M)
1985 Monogram (M)
1990 Safari(W)
1991 Polo Crest(M)
1992 Lauren Moist Perfume Mist
1992 Safari for men
1994 Polo Sport
1995 Polo Sport Extreme
1996 Polo Sport Women
1998 Romance (W)
1999 Romance for men
2000 Ralph (W)
2001 Glamourous(W)
2002 Glamourous(M)
2002 Polo Blue (M)
2003 Glamourous Daylight (W)
2003 Ralph Lauren Blue (W)
2003 Ralph Lauren Silver (M)
2003 Romance Tender Notes (M)
2003 Romance Sparkling Mist (W))
2003 Purple Label (M)
2004 Ralph Cool (W)
2004 Lauren Style (W)
2004 Polo Black (M)
2004 Pure Turquoise (W)
2005 Polo Blue (W)
2005 Pure Turqouise (W)
2005 Romance Silver (M)
2006 Polo Double Black (M)
2006 Ralph Hot (W)
2006 Ralph Rocks (W)
2007 Ralph Wild (W)
2007 Polo Explorer (M)
2008 Notorious (W)
2008 Romance Be Mine (W)
2008 Romance eau Fraiche (W)

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