Jack McCullough and Lazaro Hernandez
Jack McCollough, Lazaro Hernandez, Valentino Fashion Group SpA
Proenza Schouler is a high-end line of women's apparel. The brand name originates from the designers' mothers' maiden names.
This modern luxury label offers an edgy, youthful take on upscale dressing. The design team of Lazaro Hernandez and Jack McCollough—media darlings and self-proclaimed “dorks”—has only been in business since 2002, but the duo has already enjoyed numerous hit collections, and a rep as one of fashion’s most talked about labels.
For Spring 2007, the design duo created an affordable collection of clothing and accessories for Target Corporation's Go International line. Stores that sell Proenza Schouler's full-priced line include Barneys New York, Neiman Marcus, and Bergdorf Goodman. This year, Proenza Schouler collaborates with Giuseppi Zanotti for a line of shoes, which will expand to 100 styles in spring of 2009.
Initially popular for its modern interpretation of bustiers and corsetry, the line features tailored coats in lush menswear pattern prints, sleek pencil skirts, color-blocked chiffon evening gowns cinched with satin belts, and tight, minimal silhouettes that often come in dark neutrals like bronze, battleship gray, and military green.
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