Passionata was born the end of the 80s when women, after years of wearing « sensible » lingerie and unisexed clothes, wished to reassert their femininity… For them, Passionata made lingerie affordable and wearable on a daily basis by modernizing fabrics and materials.
As part of the Chantelle Group, Passionata can rely on the savoir-faire and the exactingness of this century-old corsetry maker. A French family-owned enterprise since 1876, Chantelle has made a name for itself as a company of record in the world of women’s lingerie thanks to its high-quality products.
Emphasizing sensual curves, making hearts beat wildly and kindling joie de vivre: Passionata ignites passion and unlocks the unexpected and improves the everyday life of all heroines. Passionata’s pink logo expresses the ambition of «Passion Maker»: a tiny pink heart that beats (very strongly!), a lucky charm or a mascot affixed on each label. Like a talisman to be worn close, very close to one’s heart...