United Kingdom
7 Drake House Crescent
Sheffield S20 7HT
+44 (0) 114 241 8888


founded by

Anthony Power

belongs to

Danny, John, Siobhan, Louise Power


Award-winning British lingerie company, Panache has a reputation built on 3 core values: Fit, Support and Comfort.

Specialising in D plus lingerie and dedicated to the perfect fit Panache is an industry leader in the design and manufacture of beautiful fabulously fitting lingerie. Panache's products are continually improved and developed to ensure that the company leads both in terms of fit and quality, as well as sourcing and production.

Anthony Power, a former sales executive in the lingerie industry with an entrepreneurial streak and a vision, established Panache Lingerie in 1982. Seeing an opportunity in the under-served fuller bust market Mr. Power decided to strike out on his own and Panache Lingerie was born out of the family’s garage.

Panache has since grown into a global lingerie manufacturer with a stable of successful brands sold throughout the world with offices located in Sheffield (HQ), New York, Germany and Hong Kong.

Panache continues to be a family-owned business with John Power serving as joint Chairman and Managing Director of the company. John worked together with his father for 19 years to build the business and now stewards the company and it’s 200 employees as it continues its international growth and development.

Danny Power now heads up the fast-growing North American business as Managing Director having started the New York office in 2003. John and Danny along with their sisters Siobhan and Louise own the company and make up its board of directors.

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