Quarona
Italy
Address
Corso Rolandi, 10
13017 Quarona Sesia (VC)
Italy
FMD-ID
BR1143
Phone
+39 0163 201111 ; Fax: +39 0163 430099

About

founded by

Loro Piana family

belongs to

Sergio & Pier Luigi Loro Piana

about

Originally from Trivero, Italy, the Loro Piana family started as merchants of wool fabrics at the beginning of the 19th century.

With the start of industrialization in the final quarter of the century, the family moved its business to Valsesia and founded Lanificio F.lli Lore e Compagnia, followed by Lanificio di Quarona di Zignone & C. in the same headquarters at the beginning of the 20th century.

The present company was established on 4th April 1924 by Pietro Loro Piana, who was a firm believer in both technological and product innovation.

He decided to create a forward-thinking company that could keep up with the rapidly changing times and founded “Ing. Loro Piana & C.” in Corso Rolandi, which is sill the Group’s corporate headquarters today.

Franco Loro Piana, nephew of the company’s founder Pietro, took over the running of the company in 1941. He successfully made a name for the company as a supplier of fine fabrics for the “haute couture” industry, which was a growing phenomenon in the post-war period.

Under the guidance of Franco Loro Piana the company rapidly enters the international markets such as Europe, America and Japan, exporting selected wools and fine fibres, such as cashmere.

Franco had also the great capability of knowing how to strengthen in the company the love for cashmere and the dedication to quality.

During the early 70s Franco Loro Piana’s sons, Sergio and Pier Luigi, took over his responsibilities, taking the corporation to worldwide leadership in the sector.

The 80s represent a fundamental milestone of the company’s evolution, with the opening of Loro Piana subsidiaries in the United States and Japan and the launch of the first finished products. The company is then organized into two divisions: Luxury Goods and Textile.

The first directly operated store opened in New York in 1993.

The first Italian directly operated stores opened in Milan and Venice.

In 2006 the Loro Piano Interiors were launched, a new business unit within the Textile Division, offering an exclusive collection of fabrics for interiors and furnishing.

Today Loro Piano owns 135 stores worldwide that distribute luxury sportswear and leisurewear for men, women and children, knitwear, accessories, home collection, bags, shoes, and small leather goods, and one of the most complete made-to-measure services available in the market.

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