La Senza Corporation is a Canadian fashion retailer based in Dorval, Quebec, Canada, which has become synonymous with high quality, affordability and elegance, and La Senza takes pride in dedicating itself to its customers and merchandise, since the first sote openin in 1990.
The La Senza brand is currently owned by Limited Brands.The concept is similar to Victoria's Secret, which is also owned by the Limited Brands corporation.
Similar to Victoria's Secret, La Senza uses high profiled fashion models to endorse their product. Models such as Lauren Gold, Petra NÄ›mcovï¿½, Isabeli Fontana, Bianca Balti, Yamila Dï¿½az, Doutzen Kroes, Daniela Pestova, Sophie Anderton, Rebecca Romijn, Caroline Winberg, Emma Heming,Jessica Stam, and Niclyn Rendall have been featured in array of campaigns. La Senza does not limit their advertising to high fashion models and often uses high profile celebrities to endorse their brand. Previous celebrities to endorse the brand include Dancing on Ice's Tess Daly, Ex Hollyoaks actress, Gemma Atkinson, and legendary English soccer player Gary Lineker's wife and commercial print model, Danielle Lineker.
La Senza offers women a unique shopping experience with outstanding lingerie presentation in a beautiful and intimate environment, featuring everything from bras & panties, to sleepwear, loungewear, bodycare, and accessories.
As Canadaï¿½s premier lingerie retailer, La Senza owns and operates over 300 stores throughout Canada, and a further 300 stores in 30 more countries around the world.
In the United Kingdom and Ireland (with sub-franchises in parts of the European Union), La Senza stores have been separately owned since July 2006 by Lion Capital, a private equity company. Theo Paphitis is on the board of the La Senza U.K. business, and retains a minority shareholding in that company.