La Vie en Rose is the leading Canadian specialty lingerie retailer. With headquarters in Montreal (Canada), the chain now counts 150 boutiques nationwide, including its sister, swimwear boutique, La Vie en Rose AQUA. Since 2004, 50 international La Vie en Rose shops have flourished in Saudi Arabia, Morocco, Lebanon, United-Emirates, Jordan, Egypt, Kuwait, Vietnam, Romania and opening soon in Ivory Coast, Kazakhstan and India.
The brand caters to all women aged 25-55 delivering exceptional lingerie, sleepwear and swimwear collections while staying true to the company motto: it's all about natural beauty, confident sophistication and sensual passion. La vie en Rose fulfils her desires by offering a complete selection of lingerie, bras, sleepwear and swimwear, intimate-wear, pajamas, slippers, body products and more, designed for every silhouette, every look and every woman Its collections include gorgeous silk lingerie, comfortable bras and panties, cocooning cotton pajamas, fashionable swimwear, and casual-cool leisure and loungewear. Both men & women can enjoy its accessible fashions of a great fit, comfort and value.