Serge K. Azria
Launched for Resort 2010, Joieï¿½s A La Plage collection is a line of beach cover-ups and dresses inspired by the sun and shore. Using silhouettes and fabrications inspired by those that have made Joie a wardrobe staple, the collection is infused wth the laid back attitude that defines summer and midwinter beach getaways. Effortlessly chic, the collection features unique takes on traditional prints and fabrications.
Laid back yet luxurious, Joie A La Plage invokes the feelings of a warm summer day, with tousled hair and sandy feet, perfect for the beach, yet versatile enough to be integrated into the everyday wardrobe.