Founded more than 35 years ago by two women artists in New York City, HUE has been the freshest, most innovative force in fashion legwear for more than three decades. From stylish leggings to colored and printed tights to ultra sheer hosiery...from casual socks to performance-engineered sport socks to the hottest looks in knee-his, boot toppers and leg warmers, HUE epitomizes a light-hearted approach to fashion that's on-trend and always just a little more fun than the other girls.
Today, HUE is the leading women's legwear and intimates brand in department stores nationally. In 2003 HUE introduced intimate apparel, and today HUE is one of the fastest growing contemporary brands in sleepwear and panties.
Since the introduction the HUE brand constantly evolves. With over 50% of the brand's sales coming from new products, HUE products are designed to deliver innovation, newness and style. The HUE design and merchandising teams, based in our New York office, combine fresh, trend-setting style in the season's hottest hues with exceptional comfort, fit and quality.
Although the HUE DNA is young and spirited, the brand's appeal is broad and transcends age. Our passion is to surprise and delight women.
HUE is owned by Kayser-Roth, an American corporation with corporate offices and manufacturing and distribution facilities in North Carolina and a design and merchandising team in New York City.
In Spring 2010 HUE opened its first retail store, HUE Studio, in Charlotte, N.C. HUE Studio features legwear, sleepwear, panties and loungewear plus accessories including jewelry, eyewear and handbags. HUE Studioï¿½a brand new idea from a brand that's always new.