Wolfgang and Margaretha Ley
ESCADA AG (Escada) is Germany's leading luxury fashion brand and a leading player in the global luxury clothing market. Based in Aschheim, Germany, Escada has scaled down its range of brands into the mid-2000s to focus especially on its core, high-end Escada Collection, including the Escada haute couture line. The Escada brand also includes a line of sportswear under the Escada Sport label, and a range of Escada Accessories, manufactured by the company itself. In addition, Escada licenses its brand for a number of items, including eyewear, perfumes, ties and scarves, as well as a beauty care collection produced by Wella, and a line of jewelry. As part of its repositioning, Escada has sold or spun off most of its former brands, including BiBa, cavita, and its mid-range Laurel brand, which were placed under a new vehicle, Primera Group. In addition to designing and producing clothing, Escada operates a 400-store international retail network, with stores in most of the world's main fashion markets. The Escada line remains the group's strongest, at 66 percent of sales. Most of Escada's fashions, especially its high-end and haute couture designs, are produced in its factories in Germany. The company also sources some 25 percent of its production from Italy, and from a company-owned facility in Portugal. Germany accounts for 27 percent of the company's sales, which topped EUR 625 million in the company's 2003-04 fiscal year. The rest of Europe accounts for more than 28 percent of sales, while the North American markets add about 21 percent to sales. Escada has been targeting growth in the Asian markets, which accounted for just 14.5 percent of sales in 2004. Company founder Wolfgang Ley remains its CEO. Escada has been listed on the Frankfurt Stock Exchange since 1986.
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