In 1985, after winning the Canette d'Or award for Best Young Designer in Fashion, Dirk Bikkembergs was given the opportunity to create his own men's shoes collection. His first line featured perforated soles and highly original laces, creating an uproar at the time. Dirk also got himself noticed at the British Design Show in 1986.
In 1989 Dirk Bikkembergs went to Paris and launched his first menswear collection, followed by the women's collection in 1993.
Dirk Bikkembergs has become particularly popular with young people since 2000 after he launched his fashion line 'Bikkembergs Sport', including the t-shirts with the famous footballer. This so-called 'sport-couture' has given Bikkembergs the opportunity to design the clothing for the Inter Milan football club. He is currently the owner of Eccellenza football club S.S.D. F.C. Bikkembergs Fossombrone from Fossombrone, a small town in the province of Pesaro e Urbino.
He was the first fashion designer who received permission to hold a fashion show in the famous FC Barcelona football stadium Nou Camp.
Dirk Bikkembergs try to illustrate that the masculine strength in men also exists in women. The women stripped away any macho elements from the menï¿½s collection and illustrated that the menï¿½s strength becomes one of sexiness, power and confidence when translated for women. For the first shows the women joined the man on the stage and walked together, even wearing essentially the same garment but with a fit for women. Macho strength manifests itself into sexy power for women with their identity and femininity maintained, indeed strengthened.
The collection, Bikkembergs (white label), inherits the very essence of ï¿½Dirk Bikkembergsï¿½, with the same strength, character and performance. A parallel collection of timeless recognisable signature pieces defined through Dirkï¿½s vision of cut and innovative use of fabrics. From the beginning it has never been perceived as a second line and it has a distinctive personality on its own. It is more relaxed and less designed. It is a more accessible collection of alternative, simplified, basic and technical pieces which are made to precise standards with attention to a quality finish and casual detail. The person who wears ï¿½Dirk Bikkembergsï¿½ should also wear ï¿½Bikkembergsï¿½. It is the same man. A ï¿½Bikkembergsï¿½ t-shirt under a ï¿½Dirk Bikkembergsï¿½ jacket. ï¿½Dirk Bikkembergsï¿½ provides the roots and everything else branches out from there.
In his red label dirk had spent much of the previous two years sculpting and diligently refining a pair of denims. The result is a pair of jeans that are strikingly human, in contrast with the irrevocably industrial feel of the last decade of denim. This human aspect has always been an obsession for jeans designers but somehow they always managed to miss the point: from stone washed to industrial-soiled, manufacturing has been aimed solely at recreating the ï¿½usedï¿½ quality, but the essence of a used pair of jeans canï¿½t be copied. Dirk has given his jeans a body and soul, a skin and a history.
Dirk has now made his message clear. By proving he can make innovative clothes in a uniquely structured shape. By being so assured with the man he wishes to dress, Dirkï¿½s collections have always been strong, vivid and liberal, almost elaborate, but this creative generosity helped make his message clear, there was no water in the wine.