New York
636 Broadway #222
NYC 10012
Tel. +1 212 228 4300 ; Fax. +1 212 228 4387


founded by

Annika Salame & Philippe Salame

belongs to

Annika Salame & Philippe Salame


Cult jewelry and accessories brand By Boe is the product of partners Annika Salame (designer/creative director) and Philippe Salame (CEO).

Founded in 2000, By Boe began as an intimate retail shop named Annika Inez on the upper east side of Manhatten. This also served as Annikas’s workshop. Along with Annika’s uncommon take on architectural and nature-inspired pendants, cuffs, and earrings, Philippe’s mutually complementary professional experiences in marketing and production helped the brand quickly grow.

Today, By Boe is sold in New York City at 172 Prince Street while its wholesale arm continues to thrive and expand in new and exciting markets. By Boe is carried by retailers around the world in small neighborhood boutiques, museums, and select department stores.

The Look

By Boe is a unique line of jewellrey that is strikingly modern yet feminine and wearable. By Boe uses a rich colour palette that includes ivory, marbled greens, turquoise, crystal clear and cherry reds.

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