Boucheron is the most audacious of traditional French jewellers. The watch and jewelry making segments have existed for over 150 years, while the perfume segment began in 1988 and it has 18 editions of different fragrances.
Boucheron was the first House of jewellery and watchmaking to establish on the famous Place Vendôme in Paris in 1893. Legend has it that he chose 26 Place Vendôme, where Boucheron remains to this day, because it was the sunniest corner of the square. He believed that the diamonds in the windows would sparkle all the more brilliantly.
The House also pioneered the use of new materials in its collections and launch innovative products such as the wrist watch with interchangeable straps. For over 150 years, Boucheron has been a trend-setter in the elite world of high jewellery, acquiring an international reputation in the process.
A Gucci Group subsidiary since 2000, Boucheron manufactures and markets jewellery, watches and luxury fragrances across the world. The watch and jewelry making segments have existed for over 150 years, while the perfume segment began in 1988 and it has 18 editions of different fragrances.
Currently there are more than 50 Boucheron boutiques worldwide world (Paris, Cannes, Saint-Tropez (France), Monaco, London, San Francisco, Tokyo, Saitama, Yokohama, Fukuoka, Kyoto, Osaka, Hiroshima, Okayama, Nagoya, Taipei, Seoul, Shanghai, Hong Kong, Kuala Lumpur, Dubai, Baku, Moscow, and Almaty), as well as an online store available in Europe and in the US catering for jewellery and watchmaking connoisseurs worldwide.
Czar Alexander III was a client, as was his son, the doomed Nicholas II. Her Majesty Queen Elizabeth, the Queen Mother was especially fond of her Boucheron tiara which she inherited from Lady Greville, who originally purchased it from the House. Her grandson Prince Charles passed the tiara on to his wife Camilla, Duchess of Cornwall as a wedding gift. Queen Elizabeth of England also has a collection of Boucheron jewels as did Wallis Simpson the Duchess of Windsor.
Americans are also collectors of Boucheron creations. Household names like the Astors, the Vanderbilts and the Rockefellers have returned again and again to the House of Boucheron for exceptional pieces of High Jewelry. One American bride to be, Mary Ethel Burns, in preparation of becoming Lady Harcourt, turned to Boucheron to create the jewelry for her wedding trousseau. After her marriage Lady Harcourt was a faithful Boucheron client commissioning a number of pieces, including tiaras, necklaces and bracelets throughout her lifetime.
Actors, royalty and artists have also been fans of Boucheron since it opened its doors 150 years ago. Caroline Otero, the temptresses known as La Belle Otero, when she was a cabaret dancer at the turn of the 19th century was a Boucheron enthusiast as was the famed theater actress Sarah Bernhardt and the writers Oscar Wilde and Marcel Proust. While film stars including Greta Garbo, Rita Hayworth, Marlene Dietrich also bejeweled themselves with Boucheron. More recently celebrities like Eva Longoria, Nicole Kidman, Penélope Cruz, Cameron Diaz, Kristin Scott Thomas, Rachel Weisz and Diane Kruger have all come under the Boucheron spell of spectacular creations.