10, rue du Colonel Driant
75001 Paris
+33 01 70 99 20 00 ; Fax: +33 01 70 99 20 27


founded by

Dr Bernard et Cie

belongs to

Calida Group


A seductive underwear designer, ranking among the great luxury brands, they are considered as ambassadors for France’s image throughout the world.

Aubade was the first brand to sell the idea of lingerie as a product affording pleasure for oneself and for one’s partner.

Aubade was born in 1875 when Dr Bernard created a girdle and corset-making company in France. In 1958 Bernard et Cie were taken over and then the Pasquier family created the Aubade lingerie and swimwear brand. Then in 1963 colour appeared with coordinating items and prints with original motifs.

In 1972 Aubade gave us the first strapless bra and soon after the first halter neck bra. These breakthroughs were enhanced in 1974 by Aubade when they created the Agrafe Cœur bra with front fasteners.

Then in 1975 Aubade created the first super sexy suspender belt bikini. 1976 saw Aubade introduce broderie anglaise into their lingerie ranges. Then in 1979 Aubade made its piece de resistance model, the Tanga.

In 1992 came the Lessons in Seduction line followed by the stunning Bahia range in 1993. 1998 saw the first Aubade calendar and then in 2001 the String Minimum, which was the smallest g-string in the world, weighing only 5 grams – naughty but nice.

In 2001 Aubade had its first Diary followed in 2003 by the swimwear collection, Aubade Océan which has proved immense.

Calida became the owner of the Aubade brand in 2005 and a few years later in 2008 the Petite Tricheuse line was launched.

Then 2009 saw Lesson in Seduction launched.

In 2010 Aubade launched their first ready-to-wear collection Prêt-à-Séduire.

The Look

Aubade is best known for its strong colours, bold use of fabric and texture and its half-cup balconette bras and is also renowned for its craftsmanship and savoir-faire, with no less than 15 fabrics and up to 24 processes to make each Aubade bra.
The Aubade customer is confident, knows who she is and what she wants to be. Flirtatious and fashionable, she is passionate about lingerie and loves colour, attention to detail and the styling spirit of the brand.
Aubade aims to offer women a bra for every occasion. The range includes timeless classics and new fashion ranges launched each month. Aubade’s ranges include half cup, padded, moulded, strapless and triangle-style bras accompanied by a wide selection of briefs, strings and shorts.

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