Ernst Max Helbig
Anita Dr. Helbig GmbH
Anita, a family run business, was founded in 1886 in Dresden, Germany. Anita is noted for the manufacturing of exquisite women's lingerie, swimwear, maternity garments, and nursing bras.
Designed and developed to ensure that the needs of expectant and nursing mothers are met, the foundation lingerie by Anita is flattering and practical while maintaining an attractive appearance.
Anita uses innovative materials and creative design to help mums-to-be feel comfortable and good-looking at all times.
Products in the line include bras, panties, shapewear, sports bras and panties, beachwear and sleepwear.
Anita's designs and elegant detail create sensual, sophisticated looks for women.
A specialist supplier of foundation garments, swimwear and accessories, Anita Dr. Helbig GmbH is a growing multi-national company with a workforce of approx. 1,200 worldwide and an annual turnover of approx. ï¿½80 million. Its own production sites are located in Germany, Austria, Portugal, the Czech Republic and Far East.
Exports already account for over 50% of sales at Anita Dr. Helbig GmbH, and the trend is rising. In the global market, the Company enjoys an excellent reputation as a niche supplier of specialist, high-quality lingerie. Its main export markets are Italy, France, The Netherlands, Great Britain, Austria, Switzerland and the USA. Distribution is partly via the Companyï¿½s own subsidiaries, and partly via exclusive import agents.