Marc Jacobs launches Contemporary Fashion Line

Marc Jacobs has launched his new affordable line, called 'The Marc Jacobs'.

The new label, named after his Instagram account @themarcjacobs, consists of clothing, bags, shoes, jewelry, and accessories that stimulate individuality and personal style. Each piece from the collection has been given a special name that starts with THE: The Romantic Blouse, The Grunge Sweater, The Smock Dress, The Disco Skirt, The Panama Pant, etc.

Most of the items in the new collection such as The Grunge Sweater, The Shirt Dress, The Track Pant revisits the original sensibility (of the Marc by Marc Jacobs label which was shunted four years ago). Jacobs also collaborated with Peanuts to make a few pieces like the denim skirt, jacket, and pants

'I am very happy and proud to announce the launch of The Marc Jacobs!' said the designer in an Instagram post. Jacobs hired photographer Hugo Scott and Russian stylist Lotta Volkova for the brand's new lookbook. She previously worked with Demna Gvasalia on Vetements and Balenciaga.

This is not the first time that Marc Jacobs has launched an affordable line. In 2001 the American designer had launched 'Marc by Marc Jacobs' which was a line in the upper mid-price segment. However, it was eventually discontinued in 2015 following a lukewarm reception from enthusiasts.

With prices ranging between $95 for a tee to $895 for a velveteen coat and $1600 for a cashmere hoodie, the items from the new The Marc Jacobs collection are now available through the Marc Jacobs webstore.

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