Italian fashion house Fendi has collaborated with New York based visual artist Sarah Coleman on a limited series of its signature Peekaboo bag.
Titled 'Fendi x Sarah Coleman' the capsule features a reimagining of the iconic bag with one of a kind design pieces that were created in partnership with creative director Silvia Venturini Fendi. Three ISeeU styles were designed namely: a glow-in-the-dark white nappa version with the Fendi logo embroidered in phosphorescent beads and embroidery; another in the brand's signature yellow hue with embossed design; and a canvas iteration adorned with mulitcoloured thread embroidery.
In addition to the three new bags Coleman was commissioned by Fendi to revamp the interior of its Miami Design District boutique. For this, the artist repurposed fabrics from Fendi handbags to reupholster the store's furniture based on a mix of old books, vintage magazines, and Fendi archival images.
'I feel a deep connection with everyday objects. They become everyday for a reason, because something about their design makes them basically perfect-even if they seem simple,'
said Coleman. 'To me, art, fashion, and design are different labels people put on the essentially same thing, forms of expression with a common thread.'
The Fendi x Sarah Coleman limited-edition Peekaboo ISeeU bags launches exclusively at the Fendi Miami Design District boutique on 27 November.
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