Priyanka Chopra is the new face of Pantene

Priyanka Chopra is the new brand ambassador of Pantene.

The native Indian Actress, film producer and philanthropist will front the hair care brand's new campaign which celebrates its biggest shampoo breakthrough in 30 years: Pantene Pro-V.

The 34-year-old was chosen by Procter & Gamble for 'embodying all that the new campaign stands for 'Strong is Beautiful' and inspiring women across the globe with her inner strength and beauty. As Pantene's newest Global Brand Ambassador she joins an esteemed roster of strong women around the globe. She will appear in the brand's marketing campaign, including TV and digital advertising, public relations and social media.

'We are proud of our newest campaign, which highlights our biggest innovation in decades and thrilled to have Priyanka represent it,' said Jodi Allen, Vice President of Hair Care for North America at Procter & Gamble in a statement. 'Her strength and confidence embody what the Brand stands for and we believe she will continue to inspire women around the world to embrace their strength and wear their confidence proudly.'

'I'm excited to come on board as the new Global Ambassador for Pantene. A favorite around the world, I love that Pantene celebrates and advocates that being strong is beautiful,' said Chopra. 'I believe in celebrating the inherent strength that every woman possesses, which made the decision to align with Pantene an easy one. We BOTH believe that strong is beautiful and that every woman deserves glorious moments to pursue her dreams and to shine!'

Chopra who currently stars as agent Alex Parrish in hit US Tv show 'Quantico' began her career as a winner of beauty contests. She became Miss World in 2000, followed three years later when she made her acting debut in a Bollywood film. She will next be seen in the upcoming 'Baywatch' movie reboot alongside Dwayne Johnson.

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