Women's Health reaches a new generation of women who don't like the way most women's magazines make them feel.
Women's Health is for the woman who wants to reach a healthy, attractive weight but doesn't equate that with having thighs the size of toothpicks. They know that exercising and eating well will make you happier and stronger (even if after-work runs can really suck). That looking and feeling good have very little to do with cosmetics and high heels (though they can help you feel glamorous on a Saturday night). And that life can be stressful since there's never enough time, but balance is achievable (with a little help).
Most of all, WH focuses on what you can do, right now, to improve your life.