SOUP IS a reactionary response to the majority of fashion publications which are seasoned with mundane philosophies and superficial ideas.

SOUP IS a unique publishing venture: an independent magazine with the freedom to embrace new concepts and ideas without following traditional recipes or chasing the pack.

A nourishing blend of fashion, photography, art and literature, carefully selected and combined.

SOUP IS presented in an unbiased and unconfined way, which allows the reader to absorb its contents and develop an individual emotional response.

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A central authority for the fashion and luxury industry. Since 1998.