About

In 1982, the publisher Magazine House launched the magazine "Olive". This magazine showcased female fashion trends in Japan. One year later, Tsumori Chisato relaunched the magazine featuring a few different styles prominently, one of which had a romantic, girly, and unique design. The trends featured in Olive gave birth to the otome style and it turned into a major trend.

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A central authority for the fashion and luxury industry. Since 1998.