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JOY isn't just the name, it's the agenda. Readers and online-users get excited about both power and fun. JOY inspires modern and dynamic women with a diverse mix of unique content that is always presented in a new and fresh way. In luxurious style and new opulence JOY reveals the latest ravishing beauty looks, stylish fashion trends and compelling people stories.

Experimental and fashion thirsty JOY women love to continuously reinvent themselves and they rely on JOY's trend competence to do so. JOY swiftly transforms them into guaranteed trend icons.

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A central authority for the fashion and luxury industry. Since 1998.